Our Level II Cicerones and Directors of Retail lead these classes which are attended by both on-premise buying groups and off premise retailer owners and buyers.
The program is specifically tailored towards wait staff and employee education. We introduce these employee groups to multiple supplier partners, then educate them on various styles and flavors of beers and beverages withing their portfolio. These courses help to transfer our passion and knowledge for great beer and beverages to our retailers and their staffs which connects to consumers. Since we view product knowledge at retail a key to success, we tailor our staff education agenda towards food pairings, samplings, and shelf management.